Learn how the TruCrafters Engine calculates 0–100 TruScores, what the 5 quality categories mean, and how to read product quality reports.
A TruScore is an independent 0–100 quality rating for physical products that helps answer one simple question before you buy: Is the quality worth the price?
Instead of relying on star reviews or marketing claims, the TruCrafters Engine looks at what a product is actually made of, how it is put together, where it comes from, what it costs, and how the brand stands behind it. Standard commercial products that meet basic quality and transparency expectations start at a 75/100 baseline, moving higher for stronger materials and construction or lower when shortcuts or missing details are found.
Every TruCrafters Quality Report looks at five core areas, with the TruCrafters Engine adapting the evaluation to what matters most for each type of product:
1. Materials: Checks the actual materials used—such as solid wood vs. particle board, stainless steel vs. thin coatings, or full-grain leather vs. synthetic blends.
2. Construction & Specs: Looks at how the product is built and held together, including hardware, stitching, joints, and everyday durability.
3. Price-to-Value: Compares the retail price against the materials and build quality so you can see if the price is fair for what you get.
4. Origin: Checks where the product is made and how openly the brand shares its manufacturing details.
5. Brand & Warranty: Looks at the warranty coverage, return policy, repair options, and customer support.
When a product is scanned, the TruCrafters Engine checks more than just the main product description. It reads the product page along with the brand's materials guide, care instructions, warranty terms, and company info pages to gather a complete picture of the item.
Every Quality Report shows how the product information was verified:
• TruCrafters Scanned: Created automatically by the TruCrafters Engine using the public details listed on the brand's website.
• Brand Enhanced: The brand has claimed its profile and shared additional proof—like material spec sheets, factory details, or lab test results—to fill in details that weren't listed on the product page.
• TruCrafters Tested: The physical product has been directly inspected and tested in person by our team.
No. TruScores cannot be bought or influenced by brands. A score is based strictly on product facts—materials, construction, origin, price, and warranty. The only way a score changes is when a brand provides real, verifiable product details that were previously missing.
Yes! A TruScore is not a price-tag contest. TruCrafters evaluates products across all brands and price points. An affordable cast-iron skillet or basic cotton tee that uses honest materials and solid construction for its price will often score higher than an expensive designer item made with cheap synthetic materials and a huge markup.
Every scanned product has its own public report page on TruCrafters (at trucrafters.com/scan/brand-name/product-name). You can open any report to see the overall 0–100 TruScore, the 5 category breakdowns, clear Pros & Cons, listed materials, and other scanned products from that brand.
Still need help?
Our product quality specialists and brand partnership team are available to assist with any questions about TruScore reports, storefront widgets, or account support.